Building Service-Based Businesses That Are Simply Irresistible

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Built to Scale is the premier coaching program for service-based business owners ready to grow with intention. Designed for visionaries, it delivers an actionable blueprint to build a business that's not just successful—but irresistible. Through a value-driven lens, the program helps entrepreneurs unlock hidden opportunities and scale with clarity, purpose, and confidence

Through the program, each cohort member establishes:

  • Strategic Vision

  • Clear Market Positioning

  • Service / Product Offering

  • Customer Personas and Value Proposition

  • Critical Path to Revenue

  • Essential Third Party Relationships

  • Ideal Customer Journey

“A good coach will instruct you on how to execute the play; a great coach knows what it takes to win the game.”

“Bobby helped us gain clarity around our core audience and focus our efforts to strategically scale the business. His insights into the mindset required for success gave us the confidence to grow in ways we hadn’t imagined.

Bobby played a critical role in launching our first-ever Women Of Project Management Conference, aligning our vision with practical steps that ensured its success. What truly sets him apart is his genuine care for his clients—he brings both strategic expertise and a deeply personal approach. We always felt he was fully invested in our success. His partnership made our growth not only possible, but meaningful.”

Asya Watkins, MBA, 6σGB, PMP®

Founder & CEO, Women of Project Management

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  • "Bobby Staten is one of the most professional, insightful, and thoughtful people I've ever worked with. He understands the ever-changing complexities of business, and therefore is able to successfully consult and articulate potential risks, considerations, and ideas with excellence. "

    Lynne Moyer, Founder & CEO, Luminate Marketing

  • Working with Bobby was priceless. As a business coach, he challenged me to think beyond the obvious and focus on clearly targeting my ideal customers. He helped refine my mission, value propositions, and customer segments while identifying new, aligned revenue streams to grow the business.

    Cheylaina Fultz, Founder & CEO, HBCU Legacy Fashion

  • "Often times, small and growing businesses are so focused on the seemingly countless trees that must be addressed to keep the lights on. Bobby helped us step back and appreciate the forest of opportunities ahead for our business."

    Steven Jumper, CEO, Ghost Note Agency

  • "During our discovery call, Bobby's insight was transformative. He helped me take a step back and identify blindspots in my business that were holding me back. I left the call with a clear understanding of specific processes I could improve and actionable steps to increase revenue. Bobby's ability to cut through the noise and offer immediate value is impressive. I highly recommend working with him!

    Devin Cobb, MBA, Founder, White Glove Notary Network

  • "I really enjoyed Bobby's process towards self-awareness. He is extremely patient, easy going and has a lot of really smart solutions to simple day to day challenges. Bobby challenged me to work beyond my boundaries, set achievable targets and motivated me to build an action plan to exceed them. I would definitely recommend Bobby if you are looking for 'clarity' at work, personal life or just anything at all!"

    Lavanya Palaparthy, Global Head of Technology Procurement, Kimberly-Clark

  • "If you need consulting or real operations support Staten & Co is it! It’s not just another consultant hustling their course or products. It’s real business consulting tailored to you!"

    James Few, Founder & CEO, Chosen Few Media